Alicante’s shop windows offer a blend of modernity and tradition, from the most fashionable and cutting-edge labels to typical local products with a great cultural heritage.
All of this is available in luxury boutiques, modern shopping centres and an extensive network of small and medium-sized shops where you will find such local products as “turrón” (nougat), chocolates, sugared almonds, dates, regional wines and spirits, fruit and vegetables and canned fish.
Other economic sectors from around the province are also represented here, offering products such as toys and games, footwear, leather goods, rugs, ceramics and wicker goods.